What we talked about
Sleep Factory PEI | kept up by Levi Ewald, Red Isle Web
- A brand-new website that I build myself, so there's no platform and no monthly subscription. The only ongoing cost is your web address, about $20 a year.
- A front page with your logo, a photo of the store and the monthly special just below it, with a button to call or send a message.
- An About page on the family-run store, supporting local, and why people should pick you.
- A mattress page grouped by type, like pillow top, firm and plush, plus accessories, RV and custom sizes and bed in a box.
- You'll pick out the Springwall and MacGregor models you carry and check with Springwall about photos. I'll pull pictures from their site where I can.
- Photos of you, the family and the crew.
- Your Google Business Profile brought up to date, plus a link you can send happy customers so they can leave a review.
- Six Did You Know articles on sleep health, so people searching on PEI find you.
- The monthly special: text me the mattress and the deal once a month and I make the swap. After the first three free months, that's $150 for the year.
- You'd rather start with the website and see how it goes before social media. The $500 Instagram and Facebook package, with $200 of ads on ideas like support local and bed in a box, is on the quote as an option only.
- Innovation PEI comes first. You apply using the guide, and nothing is signed or paid until they approve.
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